Rogoff (management, City University of New York) explains how to apply the Risk Management Association's data to a business plan so that it meets the requirements of banks and other lenders. Intended for aspiring entrepreneurs, the book explains the purpose of a business plan, covers each step of the process for creating one, outlines model plans, and provides samples. Texere is an imprint of South-Western. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.

Edward G. Rogoff is an Associate Professor of Management at the Zicklin School of Business, Baruch College, City University of New York. Distributed by Syndetic Solutions, Inc.

Acknowledgments	p. xi
Foreword	p. xv
Preface	p. xix
Introduction: What a Business Plan Is and How It Can Help You Start a Successful Enterprise	p. xxiii
Bankable Business Plans Are for Starting, Growing, or Buying a Business	p. xxiv
The Power of a Bankable Business Plan	p. xxiv
Entrepreneurship Is a Team Sport	p. xxv
Part I The Ten Essential Action Steps
Chapter 1 Action Step 1: Define Your Company: What will you accomplish for others and yourself?	p. 3
What Will Your Business Accomplish for Your Customers?	p. 4
What Will Your Business Accomplish for Your Investors?	p. 5
What Will Your Business Accomplish for Your Lenders?	p. 6
What Will Your Business Accomplish for Your Suppliers?	p. 7
What Will Your Business Accomplish for Your Employees?	p. 8
Last, and Perhaps Least, What Will Your Business Accomplish for You?	p. 9

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